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A web template system in web publishing lets web designers and developers work with web templates to automatically generate custom web pages, such as the results from a search. This reuses static web page elements while defining dynamic elements based on web request parameters. Web templates support static content, providing basic structure and appearance. Developers can implement templates from content management systems, web application frameworks, and HTML editors.

Web developers can use templates from any individual or organization to set up a website. Once they purchase or download a template, they replace all generic information in the web template with their personal, organizational, or product information. Templates are commonly used to:

  • Display personal information or daily activities as in a blog
  • Sell products online
  • Display information about a company or organization
  • Display family history
  • Display a gallery of photos
  • Place music files such as MP3 files on-line for play through a web browser
  • Place videos online for public viewing
  • Set up a private login area online